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Rethink Robotics

Rethink Robotics was a Massachusetts robotics company whose humanoid robot Baxter, unveiled in 2012, was designed to work safely alongside people on factory production lines.

Website rethinkrobotics.com

What Rethink Robotics was

Rethink Robotics was a robotics company based in Massachusetts[3]. It is best known for Baxter, a humanoid robot designed to work safely alongside people on factory production lines[1]. Humanoid describes a machine built on a human-like plan — a body with arms and a head — rather than a single-purpose mechanical arm. That shape follows from the intended use: a machine meant to share a workplace with people, instead of working sealed off from them.

Origins

The BBC described Rodney Brooks as the founder of Rethink Robotics and a former director of the MIT Computer Science and Artificial Intelligence Lab[1]. The company developed Baxter in secret and unveiled it in 2012[2]. The launch drew attention beyond the trade press: Rethink Robotics and Baxter were the cover story of the October 2012 issue of IEEE Spectrum[2].

What the company said Baxter could do

According to the company, Rethink Robotics positioned Baxter as the world's first humanoid robot capable of applying common sense behaviour to manufacturing environments[3]. The phrase points at a robot that can cope with the everyday variation of a real workshop, rather than only repeating a motion under fixed conditions.

The company also said that Baxter came ready to use on the factory floor in less than an hour[3], and that workers without robotic expertise could train it in less than 30 minutes[1]. Both figures are company claims rather than independent measurements. What matters about them is where they put the skill requirement: setting up and teaching the robot is presented as a job for line workers, not for programmers.

A platform, not just a product

Chief executive Scott Eckert said the company wanted to build a hardware and software platform that could grow through new applications[3]. Consistent with that, Rethink Robotics said it would make a software development kit for Baxter available in early 2013[3]. A software development kit is a bundle of tools, code libraries and documentation that lets outside developers write software for a machine; offering one is a way to let third parties teach the robot tasks the manufacturer never built in.

Where it sat in the field

Baxter's public pitch was collaboration on the production line: a humanoid working beside people, and the October 2012 IEEE Spectrum cover story put that pitch in front of a wide technical audience[2]. The project therefore belongs to a line of work in which robots are judged by how easily ordinary staff can deploy and retrain them, not only by speed or payload.

20121

  1. ReleaseRethink Robotics unveils Baxter

    In September 2012 Rethink Robotics unveiled Baxter, a robot with sensors and software to help it see and understand its environment, priced at $22,000 and set to go on sale in October 2012.[^1]

Models and products over time

1
  1. 2012
    • Sep 2012 Baxter Embodied system

      Baxter was a two-armed robot unveiled by Rethink Robotics in September 2012, designed to work safely beside people on factory lines without safety cages and to be taught by hand, at a list price of $22,000.

Founders1

Notes and sources

  1. Robot Baxter joins factory linehttps://www.bbc.com/news/technology-19637175
  2. Rethink Robotics Announces Baxter Robot Helper, We Go Hands-On in Bostonhttps://spectrum.ieee.org/rethink-robotics-announces-baxter-robot-helper-we-go-handson-in-boston
  3. Meet Baxter the Robot, Your Potential New Co-Workerhttps://www.pcmag.com/article2/0,2817,2409845,00.asp

Cite this page: Rethink Robotics. TellWorld, https://www.tellworld.net/companies/rethink-robotics. Updated 2026-11-07