OrganizationCompany
Rethink Robotics
Rethink Robotics was a Massachusetts robotics company whose humanoid robot Baxter, unveiled in 2012, was designed to work safely alongside people on factory production lines.
Website rethinkrobotics.com
What Rethink Robotics was
Rethink Robotics was a robotics company based in Massachusetts[3]. It is best known for Baxter, a humanoid robot designed to work safely alongside people on factory production lines[1]. Humanoid describes a machine built on a human-like plan — a body with arms and a head — rather than a single-purpose mechanical arm. That shape follows from the intended use: a machine meant to share a workplace with people, instead of working sealed off from them.
Origins
The BBC described Rodney Brooks as the founder of Rethink Robotics and a former director of the MIT Computer Science and Artificial Intelligence Lab[1]. The company developed Baxter in secret and unveiled it in 2012[2]. The launch drew attention beyond the trade press: Rethink Robotics and Baxter were the cover story of the October 2012 issue of IEEE Spectrum[2].
What the company said Baxter could do
According to the company, Rethink Robotics positioned Baxter as the world's first humanoid robot capable of applying common sense behaviour to manufacturing environments[3]. The phrase points at a robot that can cope with the everyday variation of a real workshop, rather than only repeating a motion under fixed conditions.
The company also said that Baxter came ready to use on the factory floor in less than an hour[3], and that workers without robotic expertise could train it in less than 30 minutes[1]. Both figures are company claims rather than independent measurements. What matters about them is where they put the skill requirement: setting up and teaching the robot is presented as a job for line workers, not for programmers.
A platform, not just a product
Chief executive Scott Eckert said the company wanted to build a hardware and software platform that could grow through new applications[3]. Consistent with that, Rethink Robotics said it would make a software development kit for Baxter available in early 2013[3]. A software development kit is a bundle of tools, code libraries and documentation that lets outside developers write software for a machine; offering one is a way to let third parties teach the robot tasks the manufacturer never built in.
Where it sat in the field
Baxter's public pitch was collaboration on the production line: a humanoid working beside people, and the October 2012 IEEE Spectrum cover story put that pitch in front of a wide technical audience[2]. The project therefore belongs to a line of work in which robots are judged by how easily ordinary staff can deploy and retrain them, not only by speed or payload.
ApplicationsRoboticsIndustrial automationEnterprise
20121
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ReleaseRethink Robotics unveils Baxter
In September 2012 Rethink Robotics unveiled Baxter, a robot with sensors and software to help it see and understand its environment, priced at $22,000 and set to go on sale in October 2012.[^1]
Models and products over time
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2012
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Sep 2012
Baxter
Embodied system
Baxter was a two-armed robot unveiled by Rethink Robotics in September 2012, designed to work safely beside people on factory lines without safety cages and to be taught by hand, at a list price of $22,000.
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Sep 2012
Baxter
Embodied system
Founders1
Notes and sources
- Robot Baxter joins factory linehttps://www.bbc.com/news/technology-19637175
- Rethink Robotics Announces Baxter Robot Helper, We Go Hands-On in Bostonhttps://spectrum.ieee.org/rethink-robotics-announces-baxter-robot-helper-we-go-handson-in-boston
- Meet Baxter the Robot, Your Potential New Co-Workerhttps://www.pcmag.com/article2/0,2817,2409845,00.asp
Cite this page: Rethink Robotics. TellWorld, https://www.tellworld.net/companies/rethink-robotics. Updated 2026-11-07